SEDECINE · Dirección General de Cine · Designed at Redviver
One door for an entire industry
Before a portal like this exists, an industry deals with the state the way everyone does: one office at a time, each with its own form and its own queue. SEDECINE is the official services portal of the Dominican film industry, led by the Dirección General de Cine — and it had to be three products wearing one name.
01
Three products wearing one name
A public site that explains what exists — the services, the requirements, the process — in language chosen for filmmakers, not for the institution's org chart. A directory, so the industry can find itself: producers, crews, locations, services. And a backoffice, because a request that arrives with nowhere to land is not a service, it is a message.
Most portals ship the first one and call it done. The other two are what make it a door instead of a poster.
02
Nobody is obliged to use it
A bank has customers and a ministry has citizens. A services portal for a creative industry has neither: if the visitor closes the tab, nothing happens to them. Every project like this is really a persuasion problem wearing an interface, and it gets designed accordingly:
- 01Start from the service, not the site. What is the person actually trying to finish?
- 02Language chosen for the person filing, never for the institution filing it away.
- 03Reuse flows and decision logic across services. Never reuse layouts.
- 04Build so the client's own team can keep it running once we are gone. Handover has to outlive us.
A request that arrives with nowhere to land is not a service. It is a message.